Clarity is Power
Who we are
Figure is a strategy and design agency.
We transform complex companies into clear brands.
We make innovation accessible.
We translate technology into value.
We help you understand your audience.
We articulate what really makes you different.
We align teams around clear strategy.
We help customers understand what you’re offering.
We simplify the complex.
We put your unique position into words.
We eliminate internal confusion.
We turn clear thinking into award-winning creative.
Highland
Brand AudienceTransportation Directors
Brand MeaningAccessible Electric Fleets
Brand PersonalityEveryperson
Brand FocusOur Town's Electric Fleet
AMP
Brand AudienceWasteshed Executives
Brand MeaningAI-Powered Sortation at Scale
Brand PersonalityHero
Brand FocusThe Power to Solve Waste
Evolv
Brand AudienceThe New Wave Climber
Brand MeaningSoCal Climbing Shoes
Brand PersonalityCreator
Brand FocusCreative Climbing Projects
47G
Brand AudienceAerospace and Defense Talent
Brand MeaningUtah’s Aerospace and Defense Ecosystem
Brand PersonalityExplorer
Brand FocusAmerica’s Deep Tech Frontier
What we do
Companies only grow when people understand what they do, and why it’s valuable. At Figure, we distill the complexity of your business into simple messaging and effective design. This is Brand Focus: clear thinking that builds winning brands.
Who Is Your Audience?
Your value proposition depends entirely on your target customers. We help you understand who they are and what they care about.
What Do You Do?
You need an ownable position. We distill the complexity of your business into a clear story of what you do, and why it’s valuable.
How Do You Communicate?
How you express yourself is as important as what you say. We find your brand archetypes to drive consistent and engaging messaging.
What’s Your Brand Focus?
Distill your audience, meaning, and personality into a winning strategy for growth through Figure’s Brand Focus workshops.
Find clarity with Figure.
Enter your email to get started.