Brand Meaning Exercise
Brand Meaning Exercise
What makes your brand different from the competition?
At the core of Figure’s brand strategy practice is defining your brand’s unique meaning. This simple exercise challenges you to define your field of play, and what makes you different.
*This exercise is adapted from Marty Neumeiers "Zag".
Question 01
Onlyness Statement
Question 02
Figure is a brand design agency. Patagonia is an outdoor clothing company. Harley Davidson is a motorcycle manufacturer.
Onlyness Statement
Question 03
Patagonia is the only outdoor clothing company that takes radical action to achieve its ecological agenda. Harley Davidson is the only motorcycle manufacturer that makes big loud motorcycles.
Onlyness Statement
Great work.
You can see how this simple exercise forces you to make choices about what your brand really means.
Want to make it sharper? Try cutting “and” out of your definition, if you have one (or two). Consider how your statement will resonate with your core audience. Is your position truly unique, or can others say the same thing?
Onlyness Statement
Great Work.
You’ve created a sharper and more memorable brand statement.
Figure’s Brand Focus Workshops are designed to help guide your team through the choices that shape a sharp brand meaning.
Enter your email to get started.
Figure’s Brand Focus Workshops are designed to help guide your team through the choices that shape a sharp brand meaning.
Enter your email to get started.